For a generation that’s forgotten how to slow down, coffee is more than a drink – it’s a medication. Coffee sales are exploding, and sampling beans from around the world has become a pastime.
Katz Coffee, a boutique coffee company in Houston, is taking advantage of coffee’s popularity by donating to several Earth-friendly funds. One of their signature blends, the Austin Bat City Blend, is dedicated to bats (obviously), and a portion of its sales goes to Bat Conservation International (BCI). BCI’s mission is to “conserve the world’s bats and their ecosystems to ensure a healthy planet.” (1).
You may be asking, ‘Why bats? And why a coffee company?’ Both are valid questions.
Katz Coffee trades directly with coffee bean farmers from Brazil to Ethiopia, promoting “green” growing techniques, and wasting nothing. Basically, they’re a coffee company who actually cares about the environment (2). They believe that one who takes from the environment should also give back.
As for the bats, they are vital to our planet’s ecosystem. Our sprawling society, ever encroaching upon their nesting grounds, is threatening their existence. If you hate bugs, you should love bats: they can eat their own bodyweight in insects in a single night (3). Bats are also excellent pollinators, ensuring pollination of fruits like bananas, mangos and guavas (3). And for the ladies reading this, who saw the first glimpse of their baby with an ultrasound, remember: that technology came from studying the way bats use echolocation (3).
So next time, you’re looking for a new boutique coffee, check out Katz Coffee’s Austin Bat City Blend. It has “hints of smoky caramel and sweet blueberries are balanced out with a touch of earthiness” (1), and sales go to a good cause.